Could it Be True? Is the Nikon D800 Nearly Here?
Last week I posted a piece entitled Nikon D800 – Is My New Nikon Nearly Here? It was actually a follow up to a similar article I had knocked out two years prior – it has been a long wait.
Last week the waiting seemed to be coming to an end – the 26th of October was the magic date upon which Nikon would unleash the D800 upon a totally suspecting world.
Well the 26th has come and gone in every time zone that I am aware of and still no announcement.
Fellow New Zealand landscape photographer and ice photography guru (fetishist? :) Petr Hlavacek has photos of glaciers that are moving faster than the D800 development team. In my first post I alluded to Nikon’s FX development being akin to Guns ‘n Roses recording output. At this pace I expect Axl will have re-united with the ‘classic’ Gunners lineup and put out an album before we see the Nikon D800!
I am aware that the past 12 months has sucked for Nikon – they have had to cope with earthquakes, nuclear meltdowns and now Noah-grade floods in Thailand.
Nikon, why not take a leaf out of Canon’s play book? Just announce the damn thing – have a party – people don’t seem to mind that Canon announce their gear 6 or more months before they hit the streets. It heightens the tension, increases the hype and builds (irrational) levels of positivity (it is after all, just a camera body).
Announcing now is acknowledgement that maybe, just maybe you hear us.
Just do it. Announce the D800.